Date:

From: Bruce Formhals

If you want to create dazzling attention-getting effects on your website designed to elevate your product above a sea of "me too" offers and lame sales letters here's something I know you'll want to see.

In a moment you will see a short video that demonstrates the power of this tool and its simplicity in use... but with DRAMATIC results, fueled only by your imagination. You see, I was looking for a simple way to get my message out there without looking like every other website out there. I wanted something eye-catching, for sure, but nothing like the flashing banners circa of the 1990's.

I wanted something dead simple to use, that would allow me to create multiple effects on the fly in just a few minutes without batting an eye. The headline above took me less than 10 minutes to make.

Here's another example. Let's say you have a limited time offer. Why not demonstrate visually what would happen if they waited. Click on the ebook below to see what I mean.

Ok, obviously that's just a simple demonstration. The real power comes when you begin integrating images and text in a remarkable and simple ways.

Many of these effects in the past had to be created using time-consuming and expensive tools, like Flash or Photoshop animation. With Power Effects, you can churn these out in minutes, and start testing them in seconds.

Yes, Flash and Photoshop do work, but there are 3 limitations to using them:

Problem #1: They take a lot of time to make. Even if you outsource them, they can be expensive to produce, and it still takes time for your designer to put it all together for you. And, if you wanted to test different variations, you're looking at a whole lotta waiting!

Plus, even then, there are no guarantees they'll convert. Power Effects overcomes that hurdle by allowing you to create multiple effects in minutes and immediately throw them up on your website without a hassle.

Problem #2: Heavy Flash and animated graphics can put a much bigger load on your web server. You've heard about server crashes during launches? Yes,I know some folks just say that to bolster their social proof. But the sad fact is, these bandwidth-hoggers are largely responsible, because there's only so much bandwidth to go around. And you can only optimize them so much. Power Effects takes up no more bandwidth than the HTML code (which is just text) and the supporting Javascript code (which is also just text and is automatically generated for you by Power Effects!)

Problem #3: Heavy Flash and animated graphics increase the page load time for your visitors. This is a biggie! For one thing, more people than you realize still have dial-up and slower broadband connections, like satellite. Broadband may not be available in their area, or it simply may be too expensive for them.

Google has recently announced that they are beginning to take into consideration the web page load time in determining their "quality score". That means if your pages load more slowly and you use Google Adwords PPC, you're gonna get slapped yet again! With Power Effects, load time is not a factor. Sure, you can include images in your effects and animations, but the images themselves can be static. Power Effects handles the animation for you!

To your online success,

Bruce Formhals

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